Cheap Heelys

A Heely is essentially an ordinary shoe (trainer, sneaker), except that in their heels, the shoes have a single wheel embedded in the sole. Thus, the wearer can walk, run, or - by shifting their weight to their heels - roll. Advanced Heelys users can perform tricks such as soft braking, which is the process of lowering the front section of rear foot, gently, to increase friction and slow to a stop.

The wheel can easily be removed from the shoe, which may be done for comfort reasons or for reasons of practicality or security. Generally, 'Heeling' is considered a form of skating, and as such is usually forbidden in schools, malls and other enclosed public spaces.

The fad has slowly been gaining popularity over time, with two million Heely users in March of 2006. Once mastered, the shoes are a much more efficient way to get from place to place than walking, and offer a new alternative to bicycles, skates, or other alternate transportation in urban areas.

When worn daily, it typically takes about a month to master the shoes. The basics, wheeling in a straight line, can be easily learned within a few minutes. More advanced moves, like 360's, 180's, aerial trickery and the like require focus and persistence to attain.

After Heeling Sports Limited purchased Soap on September 25, 2002, HSL started incorporating grind plates into new models of Heelys, increasing the versatility of the shoe and allowing for a new variety of tricks.
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